A curation of the week's must-read marketing news and resources.
Today's Re:Growth begins and ends with two approaches to growth.
First, learn how HubSpot runs marketing experiments based on four key components: setting clear goals, focusing on persona research, failing quickly, and investing in long-term growth through user education.
Then, check out the closing article to go behind the scenes of Facebook's growth mentality with Mark Zuckerberg. The piece chronicles how an obsession with growth for the sake of growth ultimately led to unethical and dangerous social engineering.
Let's dive in.
As the Head of Growth at HubSpot Labs, Sam Mallikarjunan was responsible for thinking of everything that could put HubSpot out of business, and then doing those things before the competition could. Learn his process for running (and killing) marketing experiments.
Almost no marketer talks to their target audience before developing strategies. It's a major missed opportunity that affects your CPA, competitive advantage, and ROI. Here's how to establish marketing/market fit.
The European Parliament has voted in favor of the Copyright Directive, a controversial piece of legislation intended to update online copyright laws for the internet age. Read about it on the Verge.
You don't need to be in an interesting industry to create interesting content. Check out these examples of "boring" companies with campaigns you can't help but pay attention to.
Adobe is reportedly in talks to buy Marketo after spending $1.7B on ecommerce platform Magento this year. How would Marketo round out Adobe's other enterprise marketing products? Find out in AdExchanger.
Sales-driven companies led to marketing-driven companies, which led to product-driven companies. Over time, Intercom has stumbled into four key traps of a product-first philosophy—including being willfully naive about marketing.
If you're looking to build out your technical skills, learning a new programming language is a great place to start. ConversionXL rounded up the best programming languages for digital marketers, complete with how each language helps you solve real-world marketing problems.
What's the biggest product positioning mistake a startup can make? According to April Dunford, it's that most companies don't position their products, or even worse, they let their customers position products for them. Here's the danger of both routes.
This New Yorker piece offers rare, in-depth access to Mark Zuckerberg and his thought process for growth. Here's how his former speechwriter explains Facebook's ideology: "Scaling and growth are everything, individuals and their experiences are secondary to what is necessary to maximize the system."
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