GOOGLE ADSENSE: A VERITABLE TOOL FOR ECONOMIC ENHANCEMENT

A SEMINAR PRESENTATION

ON

GOOGLE ADSENSE: A VERITABLE TOOL FOR ECONOMIC ENHANCEMENT

BY

SHARAHBIL MUHAMMAD SANI

NCS/EP/16/0219

 

1.1 Introduction

With evidence of computer technology people assumed that they are going to lose their job. Reverse was the case. Today computer is used to serve and connect people in the modern world, Desktop, Laptop and mobile devices network the world together and perform multiple operation at once, however, this industry includes more than these machines, industrial communities, government and organisations rely on computer technology to produce or innovate the majority of things in their lives, such as economic earning, food services, entertainment, care, communication, education and transportation (Tony M. 2008)

All these mentioned above are geared toward economic earning.

1.2 Aims

·         To investigate the Google AdSense as a tool for enhancing our economic diversification

1.3 Objectives

The objectives of this paper include:

i.                    Outline procedures for enrollment into AdSense program 

ii.                  Access to Google Ads eligibility

2.1 Review of Related Literature

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Bring while they were Ph.D. students at Stanford University, California. Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power through super voting stock. They incorporated Google as a privately held company on September 4, 1998. An Initial public offering (IPO) took place on August 19, 2004, and Google moved to its new headquarters in Mountain View, California, nicknamed the Googleplex. In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google, Alphabet's leading subsidiary, will continue to be the umbrella company for Alphabet's Internet interests. Upon completion of the restructure, Sundar Pichai was appointed CEO of Google, replacing Larry Page, who became the CEO of Alphabet. (Wikipedia, 2018)

2.2 Advertisement

According to Online Dictionary a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. (William J. Stanton, 1984)

2.3 Types of advertisement

A successful advertising campaign will spread the word about your products and services attract customers and generate sales. Whether you are trying to encourage new customers to buy an existing product or launching a new service, there are many options to choose from.

·         Newspaper

·         Magazine

·         Radio

·         Television

·         Directories

·         Outdoor and transit

·         Direct mail catalogues and leaflets

·         Online: Being on the internet can be a cost-effective way to attract new customers. You can reach a global audience at a low cost. Many customers research businesses online before deciding whom to buy from. A well-designed website can entice customers to buy from you. There are a number of ways you can promote your business online via paid advertising or to improve your search engine rankings. Other ways to advertise your business online include promoting your products or services on social media sites, blogs and search engines and other websites that your target audience visits. Find out more about social media. (Business.qld.gov.au, 2018)

2.4 Google AdSense

According to Andrea Whitmer (2012) AdSense is a program that allows bloggers and website owners to make money by displaying Google ads. In other word AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. (Wikipedia, 2018)

These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US $3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. (Google, 2014)  AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. Over 14.3 million websites use AdSense. (Wikipedia, 2018). 

Google uses its technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through Google AdWords. AdSense has become one of the popular programs that specializes in creating and placing banner advertisements on a website or blog, because the advertisements are less intrusive and the content of the advertisements is often relevant to the website. Many websites use AdSense to make revenue from their web content (website, online videos, online audio content, etc.), and it is the most popular advertising network. (W3Techs. 2012). AdSense has been particularly important for delivering advertising revenue to the websites that do not have the resources for developing advertising sales programs and salespeople to seek out advertisers. To display contextually relevant advertisements on a website, webmasters place a brief JavaScript code on the website's pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. Google has removed the policy of limiting AdSense ads to three ads per page. Now, AdSense publishers can place unlimited amount of AdSense ads on a page.

2.5 Types of Google AdSense

Content: The content-based advertisements can be targeted for users with certain interest or contexts. The targeting can be CPC ("per click") or CPM (per impression) based, the only significant difference in CPC and CPM is that with CPC targeting, earnings are based on clicks while CPM earnings recently are actually based not just per views/impression but on a larger scale, per thousand impression, therefore driving it from the market, which makes CPC ads more common. There are various ad sizes available for content ads. (Bestparttimejob.in, 2016)  

Search: AdSense for search allows publisher to display ads relating to search terms on their site and receive 51% of the revenue generated from those ads. (Google Form, 2008).

Video: AdSense for video allows publishers with video content (e.g., video hosting websites) to generate revenue using ad placements from Google's extensive advertising network. (AdSense Help, 2012). 

Link units: Link units are closely targeted to the interests of your users. Because users directly interact with the ad unit, they may be more interested in the ads they eventually see.

Mobile content: AdSense for mobile content allowed publishers to generate earnings from their mobile websites using targeted Google advertisements. (Inside AdSense, 2014)

Domains: AdSense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize (make money from) domain names that are otherwise dormant or not in use. (Andrew Allemann, 2012)

Feeds: In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising and in the long run, more quality feeds to choose from.(Shuman Ghosemajumder, 2005).

2.6 Why AdSense

Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites.

Customization and control

·         Change the look and feel of your ads to fit with your website and specify where you want ads to appear

·         Show ads that are relevant to your users with automatic targeting

·         Choose from a variety of ad sizes and formats with options to block certain categories of ads or even specific advertisers

Easily accessible support

·         Personalized recommendations as you grow your business

·         Help Center and online learning tools to learn how to set up and run your account successfully

Access to Google ads

·         No need to manage advertiser relationships, AdSense gives you instant and automatic access to a huge source of advertiser demand

·         More advertisers means competition for your ad spaces, more relevant ads and ads for all your online content

Performance tools

·         With easy, personalized reports you’ll be able to understand your ad performance and identify opportunities for growth

Additional features

·You can show ads that are specially designed for video and games, and ads that work on both desktop and mobile

·         Seamless integration with DoubleClick for Publishers and Google Analytics

3.1 Methodology

The method involved internet review based on search engines and investigation on Google AdSense